Archive for the 'Sales + More' Category

How Does A Company Articulate Its USP?

Tuesday, April 1st, 2008

Companies follow different strategies in order to articulate their unique selling propositions. Often times, if a company has not gone through a go-to-market strategy or a strategic planning marketing process it makes sense to start there by gathering your team together and looking in-depth at the elements of your go-to market strategy. Those include your […]

The Art of Goosing Sales: Bring In An Eagle, Fast!

Thursday, March 27th, 2008

There are lots of little secrets that can help you to build sales in your telemarketing unit.
But few things goose sales better or faster, than bringing an eagle into the room.
An eagle is someone who very quickly soars above everybody else, or if he’s shy of achieving the production of your leaders, he’s still swooping […]

Use Bundling To Increase Your Profits And Sales

Tuesday, March 25th, 2008

An effective way to increase your profits and sales is
to bundle many products or services together into one
package. This gives people more reasons to buy your
products and services. People also have come to
believe package deals are a better value. You want
all the products or services to be closely related. For
[…]

Winning Customers Over the Phone

Sunday, March 16th, 2008

Do you sometimes wonder where your customers have gone? In a study by the International Customer Research Institute, individuals gave the following reasons for becoming “non-repeat” customers:
* 1 percent died (makes you wonder how they responded)
* 3 percent moved
* 5 percent said friendships
* 9 percent said competition
* 14 percent were dissatisfied with the product
* 68 […]